Tractor Supply Company is the largest operator of rural lifestyle retail stores in the U.S. They launched a brand of pet food called 4Health in 2010.

This dog food is priced up to 20 percent less than similar national brands. The 4Health line includes dry and wet formulas, as well as a grain-free recipe.

Tractor Supply Co.

The largest rural lifestyle retail chain, Tractor Supply Company (NASDAQ: TSCO), has been passionate about serving its unique niche, targeting the needs of recreational farmers, ranchers and all those who enjoy living the Out Here lifestyle for more than 80 years. The Company offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service.

With a strong portfolio of physical store assets and digital capabilities, Tractor Supply is able to deliver products to customers anytime, anywhere and any way they choose at the everyday low prices they deserve. During the recent flu pandemic, Tractor Supply was one of the first retailers to implement curbside pickup, and it also rolled out new digital channels to improve the customer experience.

Tractor Supply customers can purchase everything from tractors to clothing, tractor and trailer parts, lawn and garden supplies and animal feed. They can also find tools and outdoor power equipment, propane tanks and fencing. In addition, Tractor Supply customers can get tips and advice on raising livestock, beekeeping and other hobby activities through the company’s online video library.

Diamond Pet Foods Inc.

Founded in Meta, Missouri in 1970, Diamond Pet Foods is one of the largest animal feed companies in the United States. They operate facilities in Missouri, California, and South Carolina and employ more than 1,000 associates across their locations.

The company is known for its premium dog and cat foods. Its foods contain high-quality ingredients and are the choice of top breeders, sporting and working dogs and family pets.

Diamond is a leader in developing superior safety programs for its plants and products. These include onsite testing of all incoming ingredients, hi-tech water purification systems, air filtration systems, and third-party food testing.

Diamond was in the news in 2005 when it recalled 19 products formulated with corn produced in its Gaston, South Carolina facility after finding that they were contaminated with aflatoxin, a toxic byproduct of a mold. It’s still one of the most devastating pet food recalls in history, causing over 100 canine deaths and several feline fatalities.


Untamed is a line of limited ingredient dog foods made by Tractor Supply Company. They’re available at over 1,500 locations nationwide, so you’ll probably find them at your local store.

The Untamed line offers a variety of recipes for dogs with different needs. These include a grain-free line, one for sensitive stomachs, and many more.

These formulas feature simple limited ingredient recipes designed to eliminate causes of food intolerances, such as wheat, corn, soy, or dairy. They also feature species-specific probiotic strains developed from the GI tract that support digestion.

4Health also has a number of grain-free diets for dogs with sensitivities or allergies to grains. Some of these formulas appeared on an FDA report warning pet owners about pet foods linked to heart health problems, so they increased added taurine levels to help support cardiovascular function in these diets.


4health makes pet food, treats, and supplements for dogs of all ages, breeds, health conditions, and sizes. They offer several different product lines, including the Original and grain-free lines as well as Special Care, Untamed, and Strive.

The Original line is a good choice for the average dog, with protein and fat levels that will support an average level of activity. They also have puppy formulas, senior recipes, small bite and health weight formulas, and a few others.

The Strive Performance 87 Formula is made specifically for the needs of active dogs and features 87% animal-derived protein. It is fortified with taurine, probiotics, and antioxidants to help your dog stay strong. It is also a good choice for dogs with allergies, as it contains no corn, wheat, or soy. It is high in glucosamine and chondroitin to protect your dog’s joints.